Speakers:Denyse Whillier, MD of Built to SucceedContent marketing is an excellent way of showcasing your expertise and positioning yourself as an industry expert. In this talk, Denyse will explain how she’s evolved her content marketing strategy to create an award-winning business blog.With a career in senior leadership roles and 8 years as a CEO, Denyse is experienced in turning around struggling businesses and scaling them up. Now a business consultant working with purpose led businesses that want to scale, Denyse has been recognised as a top 100 thought leader by Sage accounting.********************************James Hunter, CEO of ScafldThe Future of Content Marketing – Advanced client segmentation and personalisationContent shouldn’t just be about delivering an audience: it can also help you understand - in real time - your customers’ needs. This session will explore how to conceptualise, develop and deliver a content strategy in a scalable & agile way that produces valuable customer insight, quickly and cost-effectively.James has been designing and delivering innovative media technology for over 20 years. He’s worked for some of our most recognisable media brands client side and after going to the dark side (agency!) he’s delivered marketing platforms for the likes of Audi, McDonalds, O2, Unilever, Bupa and RBS. He was also once one half of the ‘arriving English couple’ extra role in a Bollywood film, not that he could tell you what it’s called, mind.********************************Paul 'Nobby' Davies, Creative Director of DoBeDoLeave creativity in the lay-by at your peril!Great ideas, on brand, beautifully crafted with thought and creativity should be at the heart of every content strategy. Sadly, that's not always the case. Content is a powerful ideas delivery vehicle, so why are ideas not always at the wheel? Solid reasons or just excuses.Let's go for a ride! What you will experience during the trip:- Why creativity is the optimal fuel- How to navigate tricky conditions- Regular servicing pays offNobby is an international multi award-winning creative director with over 4 decades of advertising experience spanning all sectors and every media type. His past clients include AMEX, Toyota, Lexus, Direct Line, Disney, Virgin, Waitrose, WWF, NSPCC to name a few.Nobby is a creative director, consultant and coach. He works with advertising, digital and design agencies helping them to boost their creative confidence.********************************Plenty of friendly networking, teas and coffees and light snacks.This event is open to all.